Drone Stories - Samsung’s Foldable Phone Launch

07 Samsung’s Foldable Phone Launch

Above Amsterdam’s largest river, the famous IJ, Drone Stories was given the honor of highlighting the launch of the new Samsung Galaxy Z Flip and Fold 4 5G with a stunning drone show brought to life by 250 drones. The foldability of the new phones and the innovative pens they work with were unique features they wanted to portray and share with the audience through the show.

The Story Behind the Lights

Samsung showed the world that the tech industry is still booming and their company remains at the forefront of creating the latest innovations. Simultaneously, they promoted new technological advances through groundbreaking technological capabilities. In this case, with Drone Stories’ abilities to create art in the air that transformed before the eyes of the spectators.
CLIENT
Samsung Nederland
SHOW LENGTH
13 minutes
NUMBER OF DRONES
200
TYPE
Promotion
LOCATION
Amsterdam IJ
CROWED SIZE
Online promotion
Samsung’s Foldable Phone Launch
Samsung’s Foldable Phone Launch

Completed with a QR-code

250 drones flew high in the sky above this beautiful body of water, depicting shapes and movements for Samsung. They outlined some of their new technical features and movements of products. At the end of the show, a QR code was displayed for the audience to scan. When viewers scanned the code, they were directed to a page where they could learn more about Samsung’s latest foldable smartphones. Now that’s innovation for ya’ll!
Samsung’s Foldable Phone Launch
Samsung’s Foldable Phone Launch
Samsung’s Foldable Phone Launch

Story in the skies from…

Amsterdam above the IJ. The drone show is developed by Drone Stories in collaboration with Blauw Gras.
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