08 National Streaming Day with Disney+
The Story Behind the Lights
Disney+ wanted to promote National Streaming Day. For this purpose, we created an 8-minute choreographed Disney+ drone show, which was part of the accompanying film shoot.
Recognisable illustrations in the Sky
240 drones flew above the Pier to create the outlines of the icons and characters of some of the most popular shows streamed on the Disney bundle (Disney+, Hulu, and ESPN). Illustrations created in the night sky included Grogu from The Mandalorian on Disney+, Captain America's shield from The Falcon and the Winter Soldier on Disney+, outfits from The Handmaid's Tale on Hulu, and an MLB bat and baseball for ESPN+.
Story in the skies from…
Above the Santa Monica Pier in Los Angeles. We developed this drone show in collaboration with Epidemic for Disney+.
Disney+ drone show for National Streaming Day
Did you know National Streaming Day has been celebrated since 2014? It started off as a marketing stunt, however, since then streaming services have grown in double digits. The Disney+ drone show was part of a larger celebration. For example, a sneak peek at upcoming programs, announcements of new summer series and movies, and the hosting of classic movies and shows were also included.